RBS Flash Sale Launch Checklist

Phase One

Phase 1 — Cinco de Mayo Push

Launch today through Tuesday, May 5. Three days of full-throttle urgency.

$50/day·≈ $150 total0/29steps complete

Pre-Launch Verification

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These are already done from earlier — quick visual confirmation before you start clicking.

Pixel firing on bartendermarketing.com

Confirmed via Meta Pixel Helper — green check, PageView event live. No action needed.

Domain verified in Business Manager

bartendermarketing.com is verified.

"Promo Visitors" Custom Audience created

Audience populating from PageView events on bartendermarketing.com.

Promo Visitors excluded from Remarketing campaign

The live Remarketing ad set now excludes anyone who visits the promo domain. Audience separation is live.

Minimum age 21 set on Remarketing ad set

Alcohol-adjacent compliance hygiene done.

Step 1 — Campaign Settings

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Open the existing RBS SPRING FLASH SALE - CBO draft.

Rename the campaign

Open Ads Manager → click the draft campaign → click the campaign name to edit.

Confirm Special Ad Category

If a Special Ad Category dropdown is shown, select Employment. Targeting will be restricted (no detailed age/gender/ZIP narrowing) — that is expected.

Enable Advantage Campaign Budget (CBO) and set daily budget

Click Next to advance to the Ad Set level

Step 2 — Ad Set Settings

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Name the ad set

Set conversion location to Website

Performance goal: Maximize number of conversions (or Landing Page Views if standard events aren't fully wired up).

Select the Cocktail Mixer pixel

Set the schedule end date

This is the critical click — auto-pauses the ad copy stays honest.

Do NOT skip the end date. Your ad copy says 'Ends Cinco de Mayo' — Meta needs to enforce it.

Audience controls

Locations: Raleigh, NC area or your standard radius. Minimum age: 21. Languages: English.

Add audience exclusions

Exclude existing customers / past 30-day enrollees so you don't waste spend. Do NOT exclude Promo Visitors here — they're the target of this campaign.

Click Next to advance to the Ad level

Step 3 — Build the Ad

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Single image ad. Use Creative #2 (Lifestyle) — strongest hook + cleanest compliance.

Name the ad

Identity

Select the Raleigh's Bartending School Facebook Page. Connect Instagram if available.

Format: Single image or video

Upload Creative #2 (Lifestyle - 'Turn Your Passion Into A Paycheck'). The image is in your Ad Creative Library below.

Paste the Primary Text

Primary Text

Paste the Headline

Paste the Description

Set the Call to Action

For Employment-category ads, "Enroll Now" is often unavailable. "Sign Up" or "Learn More" are safe.

Paste the destination URL

Paste the URL parameters

Scroll to the very bottom of the ad editor — the field is labeled 'URL parameters'.

URL Parameters

Verify the ad preview

Check the right-hand preview panel: image renders, headline + description visible, CTA button shows 'Sign Up', destination URL ends with bartendermarketing.com.

Step 4 — Review & Publish

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Click Publish

The Review draft items dialog will appear. Confirm the count is small — only items belonging to this campaign should be checked.

Wait for review status

Campaign enters 'In Review' state — typically 15 min to 12 hours for Employment-category ads.

Confirm delivery within 24 hours

Open Ads Manager and verify Impressions > 0. If still 0 after 24h, check for policy rejection (badge appears next to ad).

Ad creative library

Click to enlarge · upload to Meta in the Ad Creative step

Three approved creatives, ranked by recommended use. All point to bartendermarketing.com.